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Exit Island and Beach, Merritt Island, Florida
Cyril Beaton Direct 321-604-5823

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Expired Listing Analysis Checklist

There are two ways to use this checklist below:

Print it out and use it without a Realtor® to better understand why your listing may have expired or
Email it to me when completed.
Call Cyril at 321-604-5823 for a FREE expired listing analysis. In addition to going over this form with you and explaining what each item means, we'll review your MLS listing for signs of trouble and run the latest comparable sales for you. There's no obligation to list with us.

We feel that a free expired listing analysis will be of great use to you as you get your home ready for sale, whether you ultimately decide to list with us or with another agent. If your home's listing has expired, understanding the problem is the first step to getting it sold and getting on with your life.

The form below has four sections: "Price, Agent, Condition, Exposure". We teach our sellers to use the P.A.C.E. acronym as a reminder of the four important components of a sale.

Price
Did you interview multiple agents, and hire the one who agreed with (or increased) your price?	Yes No
If your agent suggested a price, did you negotiate with your agent to list it higher than suggested?	Yes No
What price did you list your home for?
What price did your listing agent suggest?
Did you make any adjustments to price during the listing period?	Yes No
Are you willing to adjust your price to get your home sold?	Yes No
Agent
How often did your agent contact you during the listing period?	Regularly Sometimes Never
Did your agent explain the nature of their fiduiciary relationship to you?	Yes No
Was your agent responsive to suggestions during the listing period?	Yes No
Did your agent suggest showing your home by appointment only?	Yes No
If you didn't have a lockbox, did your agent explain the benefits of a lockbox?	Yes No
If you didn't have a yard sign, did your agent explain the benefits of a yard sign?	Yes No
Did your agent provide you with additional comparable sales data during the listing period?	Yes No
Was your agent within the listing area (less than an hour's drive away) or outside the area?	Yes No
Did your agent show you the printout of your listing for review, and were you happy with the marketing information, etc.?	Yes No
Did your agent explain the trade-offs about open houses?	Yes No
How often was your home held open?	Never 1-2 times 3+ times Every Week
Total commission you offered your agent? (Choose the closest match)	Under 4% 4 to 4.9% 5 to 5.5% 6% or more
Commission to buyer's agent side?	< 2.5% 2.5% to 3% > 3% Unsure
Commission to listing side?	< 2.0% 2% to 2.5% 3% or more Unsure
Did your agent suggest a price review during the listing period?	Yes No
Condition
How would you describe the condition of your home?	Excellent Good Fair / Lived In Fixer
Did you discuss maintenance or repairs with your agent?	Yes No
Did you do the repairs suggested by your agent?	Yes No
Did your agent explain the benefits of "staging" your home?	Yes No
Did your agent recommend a professional to stage your home?	Yes No
Did your agent provide feedback on the home's condition from buyers who were shown the house?	Yes No
Did your agent explain the problem in recouping costs of remodeling?	Yes No
If your home was in great condition, how much did you adjust your price upward?
If your home was in poor condition, how much did you adjust your price downward?
Was your home vacant at the time of sale?	Yes No
Exposure
Number of Web Sites Personally Controlled by Agent/Team	0 1 More than 1
Number of personal web sites where your listing was featured on the home page?	0 1 More than 1
If you search for "Your old agents website" on Google, Yahoo, etc., what page does your agent's site appear on?	Page 1 After Page 1 Don't know
What were the showing instructions on your home?	Vacant / Lockbox Call 1st Lockbox Appointment w/ Seller Appointment w/ Agent Other / Not Sure
Did your listing specify showings only during certain times of day or week?	Yes No Not Sure
Did your agent feature your home on the Realtor® Tour for your area?	Yes No Not Sure
Did your agent personally host the Realtor® tour and provide incentive for other agents to attend (food / drawing)?	Yes No Not Sure
Did your agent do reverse prospecting through the MLS to identify buyers working with other agents looking for a home like yours?	Yes No Not Sure
Does your agent belong to more than one Multiple Listing Service?	Yes No Not Sure
If your agent belongs to more than one MLS, did they cross-list your home?	Yes No Not Sure
Did your agent use any multimedia tools such as Talking House or an audio flier?	Yes No
How many photos of your home appeared in the MLS listing?	0 1 More than 1 Don't know
Considering the photos that appeared of your home, did the photos?	Show home well Show home as is Show home poorly
Did your agent create and publish a virtual tour for your home?	Yes No Not Sure
Considering the fliers the agent may have created for your home, were they...?	Outstanding OK fliers Poor / no fliers
Did your agent keep your flier box well stocked?	Yes No Not sure

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